The hustle of church is intense. There is always something to be created for someone – videos, stickers, brochures, marketing plans, announcements, songs, set lists. It can be tiring just writing all these things out. In the middle of all of the chaos, there’s something we should always remember to do in order to make sure we are creating MOMENTUM in our creative departments and not just PRODUCTS: EVALUATE! Evaluate everything we do. After a project take stock.
- Did it meet the goal?
- Did we create a good experience?
- Did we make our communicators job easier?
- Did we shorten the gap for a first time visitor?
- Did they feel welcome?
- Was each service all that we intended for it to be?
- Did we communicate the story in the absolute best way possible?
Evaluating the effectiveness of a project helps us refine for the next time. Looking back provides us the ability to look forward and be even better in the future. Doing this after each major – or even minor – project helps us make sure we are not just creating stuff, but that we are intentionally creating to tell an amazing story, communicate properly, and manage the momentum of our organization. We are not always going to hit home runs…especially if we are swinging for home runs. Often, we might strike out and THAT’S OK! We will strike out from time to time trying to do our absolute best.
It is so important to Be prepared. Be Intentional. Be flexible. Be Reliable.
The services we are creating, or have created, for this weekend matter. If they did not meet your goals, get better – but never forget that God is bigger than our sermons, programming, and songs. We are responsible for stewarding our resources, effort, and work. HE is responsible for it impacting people’s hearts and changing their lives.