Destruction – and the best and most creative organizations are adopting this concept as a way of developing new programs and products.
Creative destruction is defined as the concept of figuring out how to make your last product obsolete by making the in-house product that will beat it.
In other words, everything must improve – even our most successful stuff. For example, if our kids ministry is amazing, are we willing to start working on the next program that will be better, more effective, and more engaging for kids? We have to be willing to challenge, adjust, and improve at all times. We must continue to stay in a posture of adjusting or the world will adjust us.
Our projects and organizations – no matter how successful – will start to fade as some point. When they do, it will impact our church, company, or organization. The groups that continue to grow are the groups willing to embrace creative destruction before it is too late. We are either gaining momentum or we are losing it…there is no neutral. Embracing creative destruction helps ensure we keep gaining momentum.
If we are going to manage our momentum, stay creative, and keep growing and innovating, we have to be willing to embrace creative destruction.
Every year, my team and I throw everything on the table, so to speak, and ask ourselves what worked, what didn’t work, what we need to change and what we need to just never ever do again. I would rather improve as we go than be in the place where we need to completely change or fold.