I love the book by Andy Stanley, the Principle of the Path. This book is about how whatever direction you are pointed you will travel. It does not matter what your motives are, how much you pray, where your heart is or even where your head is…if you are pointed in a direction you go that direction.
It’s not a theory it is a principle.
In a similar way I think there is a principle at work in the lives of creative people. Your life is fast and it will probably only continue to trend that direction so it is important to clarify expectations. Everyone has a need. Everyone has priorities. Every project and opportunity is important. We should never get angry with this or devalue these truths. It is because of this pace and these projects that we have our jobs and have the chance to create amazing art. But in order to find any type of health or balance the truth has to be shared:
FAST, GREAT, and CHEAP
You get to choose 2 but all 3 are not an option.
It is a tension every growing, momentum managing team deals with.
So what will your approach look like? Will you get mad, frustrated, and angry? Or will you look at the opportunity and find a way to crush it? Set expectations, be honest, and then blow them out of the water. You have been made for this!