Does Your Team Have An Antagonist?

In reviewing the FLAVORS necessary for full creative teams another necessary flavor is the Antagonist. Most people immediately think that the role of the Antagonist is negative, but thats so far from true. Every team needs a creative Antagonist to keep them balanced, centered, and not intoxicated with their own ideas. Because Antagonists punch holes….

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Does Your Team Have An Enhancer

We talked recently about the need for every creative team, volunteer or staff, to have certain FLAVORS represented in order to be healthy and working at optimum impact. We talked about the FLAVORS of the Conceptualist, the Architect, and the Pioneer. Today I wanted to share about the Enhancer. An Enhancer simply makes ideas better….

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Does Your Team Have An Architect

Every person who is part of your creative process should bring some FLAVOR to your team. We have talked about the importance of every full creative team having a Conceptualist as well as a Pioneer. It is also important to make sure there is someone on your team that can fill the role of the…

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Does Your Team Have A Pioneer

Healthy, well-rounded creative teams are made up of different personalities – not just different responsibilities. This misconception is so common that when we’re working to fill out a team, we focus on “jobs” more than we do the flavors of the people who make up those teams. As we discussed, conceptualists are idea generators. But…

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Does Your Team Have A Conceptualist?

When building creative teams, I think we tend to make a really big mistake by focusing on “jobs” more than we do on personalities. Over the course of the past few years I’ve been working hard to round out the creative teams I’m part of by making sure that each “FLAVOR” is represented. One of…

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