Everyone!
Why? Because inside we all have something to offer.
Diversity breeds better ideas. When we’re all the same, our ideas are too similar. When we open our sandbox up for others to play, it creates voices, ideas, opinions, and concepts that we may have never thought of before but need in order to make better stuff.
The purpose of a creative meeting is to get ideas – the best ideas, not just our own ideas. We’re trying to get thoughts and concepts that can help us stretch and try new things. We won’t expose ourselves to anything new if we’re not opening our meetings to everyone possible, even if it’s a little uncomfortable.
When we invite people to our meetings, we look at it like this:
People from inside the organization.
People from outside the organization.
People who will end up being the users.
People from other departments.
People from other organizations.
Counters.
Nerds.
Cool kids.
Hipsters.
Artists.
Non-artists.
Secretaries.
Anyone else who can come.
Diversity matters and when we embrace it, we are better.
Once we’re done with the creative meeting, we can go into the editing process that is much more closed off for refinement. The more we have to edit and the more diverse of what we have to edit is, the better.
