Have you ever wondered why areas are losing momentum, why expectations aren’t being met, or how we can make things better? Too often, the answer is in the amount of attention we are dedicating to that area.

Attention matters.

Where we put our attention creates momentum.

At the end of the day, we only have so much attention to spread around. So it’s important that we’re assigning our attention to the areas of utmost importance. The ability to prioritize resource, assign attention, and create momentum is an art form.

As we create art, experiences, or departments, we need to make sure we’re allocating attention in areas that move us forward. Unfortunately, we sometimes slip into the trap of our attention going only to areas where there are problems or to employees who require a lot of management. At times, this is important. But when more of our time is spent giving attention to problems and not possibilities, we risk stalling momentum.

Dream and put attention to your dreams.

Where are you allocating your attention today?