Which is more important in creating creative cultures – skill or approach?
Skills are picked up throughout life. They can be taught, coached, and learned and, with enough practice, skills become sharper and more precise. Skills are very important, but they don’t make us dream.
How we approach our work and our world matters more than we sometimes remember. Our approach consists of how we blend:
- commitment to excellence
To create anything memorable, it’s going to take skills. But before a skill can find its place, the approach MUST be right.
It starts with you.
What will your approach be towards that project in front of you?
How will you lead your team? Will you lead them to act skill first or imagination first?
We often invest in ways to improve our skills, but what if we started investing in improving our approach. Innovation and imagination live in approach, not in skill.