In reviewing the FLAVORS necessary for full creative teams another necessary flavor is the Antagonist. Most people immediately think that the role of the Antagonist is negative, but thats so far from true. Every team needs a creative Antagonist to keep them balanced, centered, and not intoxicated with their own ideas.

Because Antagonists punch holes. Antagonists ask questions, and often times uncomfortable questions. They want things to be right and are not usually blinded by the romantics that surround ideas. Antagonists are willing to fight for what’s right and often are misunderstood for being stuck in their ways or just plain ‘negative’ or
‘stubborn’. The trick to antagonists is positioning them in a place where they can use their gifts without hurting the moral or energy of the team; often times giving them permission and coaching them on the right time to use their gifts. Healthy antagonists also posses the ability to get onboard with ideas once the ideas are processed and execution begins.

Have you identified an Antagonist on your team?

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