I kept hearing a very sad, funny, and scary conversation happening in the halls and in meetings.
“I wish I could prioritize being creative.”
“I don’t have time to invest in my own creativity.”
“If only we could prioritize being creative.”
Basically, we had become so busy as a team creating that we stopped being creative.
So in our weekly creative team meeting we instituted a new discipline that is as old as elementary school. “SHOW AND TELL.”
Each week every member of our team is asked to bring something they saw, made, found, heard, or experienced that they thought was cool or inspiring. Having the necessity to “SHOW AND TELL” forced our team to take a few minutes and invest in their personal creative development. For at least a couple of minutes each week everyone had to go look for cool, creative things just to share. Not for a project, not for a deadline, not to execute.
Our belief is that investing this kind of time will help us open our minds to new opportunities, art, and creative thoughts, which in turn will help us, be more creative. When we are inspired we are able to make better stuff. When we are busy we just repeat what has been successful in our past. And while that is safe it is not very creative.
So today, go find something cool and bring it to “SHOW AND TELL“.