When we start any new endeavor, we really have nothing to lose. We know we’re going to have to do some things different than everyone else or we’re never going to break through the clutter. We have this belief that we can do something that no one has done before – so, we go for it. And why not?
Then, we fail.
We try something else. And we may have to even repeat this process a couple of times until, one day, it actually works. We start to have success. Our success propels us forward. We start to gain momentum and people start to notice. At first, it’s intoxicating, but then we realize that the same people who were noticing are now duplicating what we do…and our success has become the new norm – or the formula.
At one moment we may have been flattered by this. Now, we’re bothered. The same instincts on the inside that made us uncomfortable being “normal” at the beginning are now screaming that we have become the norm. We are thankful for our success, but we’re uneasy because we know in order to really live – to really “succeed” – we are going to have to change. We know that, as soon as we have become the norm, it’s time to blow it up and try something new or we’re not going to really be living.
This time it’s much more difficult. We have momentum. We have responsibility. We have set expectations. While we desire to chase our hearts and instincts – the same ones that propelled us to succeed – we are scared. What if it doesn’t work this time? What if we fail? What if people don’t like it? What if people don’t like us? What if we become “odd” again? What if we stop being applauded? What if….?
We were born to do this. Let’s not waste this opportunity. Without you following that voice we can’t move forward. Don’t Be Safe.