Nashville is littered with cool coffee shops. Everyone has a favorite for a different reason. One place has amazing Iced Cubans. Another place is a hipster magnet, yet another has the best vibe and seating. This one roasts its own beans, while the other place has a live stage and music. The one common thread at each of these shops is the clientele that is mostly made up of dreamers, musicians, authors, or just well wishing creative types. But why? Why coffee shops? A recent study by the Journal of Consumer Research identified that people are more creative with ambient sounds, similar to those found in coffee shops (about 70DB). Highly creative people tested as being better thinkers and having better ideas in these environments because they’re forced to focus just enough to not be distracted by the sounds. While this may be the scientific reason, I think there are some others:
A fresh canvas every day. Don’t underestimate the inspiration of a new space.
We understand the importance of community. Voices and opinions make us better creatively.
We don’t feel like we are at work because we are out of our normal routines.
The trip to the coffee shop alone exposes us to new images, ideas, sounds, and inspiration. The trip often times can be the best part.
There are less distractions from well wishing co-workers walking in to “get a second with you.”
There’s not the temptation to clean your desk, chat with a co-worker, etc.
Our focus is on our current project.
We have shifted from familiar patterns to a new pattern. This ignites our focus and creativity.