As artists we have a chance to leave a legacy in the world that is deep, rich, and full of life transformation. We get to share one of the most amazing stories ever told. We have the chance to paint pictures, write songs, make films, and communicate hope.
In a recent interview on BBC, Sir Richard Branson – chairman of Virgin Group – talked about how he has built his conglomerate of over 400 companies and the creative culture that surrounds them. Branson is known for being innovative and has proven to be successful for a long time while building companies with mission and heart. Through hard times, changing technology, and adjusting markets, these principles are unchanging. As artists and creative people, we can use these five principles to approach our art, projects, or exercises:
- If you don’t enjoy it, don’t do it. You must love what you do. // Life is short. It’s important to enjoy our work. Markets and problems are larger and faster than ever. Without a high level of love and passion for what we do, it becomes far too easy to give up.
- Be innovative: create something different that will stand out. // The world doesn’t need another copy of something. We have a chance to create new things that are different and have the ability to impact peoples lives. We can change the world, but we won’t if we’re copying instead of creating.
- Your employees are your best asset. Happy employees make for happy customers. // Team matters. If you’re on a team, be an amazing teammate. If you lead teams, hire people – not positions. Go to work with people you want to work with. It matters.
- Lead by listening: get feedback from your staff and customers on a regular basis. // Listen more than you talk. Stay teachable, even when you are the boss. Be willing to fight for your staff, develop them, champion them, and send them passionately into their destiny.
- Be visible // Don’t hide. Share and make stuff that is sharable. The more visible we are, the faster vision can spread.
As artists, we paint pictures, write songs, make films, and communicate hope. In our world, we use our art to share one the most amazing stories ever told. This is our chance to leave a legacy in the world that is deep, rich, and full of life transformation.
It’s time to stop making excuses. We have a chance to do something that has not been done before. Embrace challenges and focus on what we can control. This is our chance and this is our moment. Are you ready?