When a new cast member is hired at Disney they are taken through “Traditions”, an orientation course designed to educate the cast member on the heritage of the culture that Disney has created. The expectation is set in this training that at Disney “We Create Happiness”. Creating happiness is no small order so executives created four “keys” that would help frame the path for cast members. The four keys are:

  • Safety – Practice safety in everything you do. Take action to always put safety first and always speak up to ensure the safety of others.
  • Courtesy – Be Positive. Project a positive image and energy. Be courteous and respectful to guests of all ages and go above and beyond to exceed those guests’ expectations.
  • Magic – Make sure that your area is “show ready” at all times. (Clean, stocked, checked, prepped, and ready to go), stay attentive and be ready to “perform your role”, or do your job at all times.
  • Efficiency – Perform your role efficiently so guests get the most out of their visit. Use time and resources wisely. Figure out how to innovate to improve efficient experiences. Communicate.

It does not have to be that daunting. These are actually pretty simple. When we take these keys and apply some of the amazing creativity God is using in our churches, the sky is really the limit. Imagine the experiences we could create for people who are looking for something that will change their lives forever. Applying these standards, the standards that represent the requirement Disney has places on its Cast, position us to create winning experiences. Hopefully these keys will serve as a map for our teams to help adjust our experiences…and maybe create happiness!

Do you know how to convert your digital guests to attendees?

How will you connect digital guests and convert them to actual attendees? We are in the middle of the most disruptive season in history when it pertains to the methods of doing Church. The box that we have been using for the past 50 to 60 years broke in two weeks. So now what? This Video + PDF will help your team: – How to connect with digital guests – Ways to identify people online – How to move our new digital friends into a digital community.