Volunteers are the lifeline of the work we do. There is not one Sunday that could happen without the generosity and service of HUNDREDS of volunteers at Cross Point. Working with volunteers requires so much intentionality because the communication is where your experience can be won or lost.
Not everyone reads emails anymore. The truth is, email is dying. We talk as a team often that we must flip the script when it comes to communicating with volunteers. Instead of email, text, phone call when we are absolutely desperate we should probably be using phone calls and texts the MOST! A few months ago, our music guys started doing something awesome to grab the attention of our volunteer bands, worship leaders, etc. They wanted to make sure we were reaching people with the right info and give them a reason to care about the email we sent. Hence the video updates.
We incentivize watching the videos by having a secret code that, if they’re one of the first the people to email that code to Xtina, our volunteer coordinator, they’ll get a $5 gift card
We figured, we’re not good at video, so we may as well make it kinda stupid with edits, and cuts, and crazy…enjoy.
PLEASE NOTE THE 2:04 MARK OF THIS VIDEO!
The response to the 1st video was amazing! It has only gotten better since. A no cost, easy entry into creativity that inspires, communicates, and entertains. What can you do to make people care about your awesome information?