There are some really crazy things we do around Easter marketing that are killing us!

  1. We don’t market because “everyone is already coming.” WHAT? That is the EXACT time to market. Put fuel on a lit fire rather than trying to rub sticks together to make a fire start. Maximize the natural momentum you have!
  2. If you have to choose, choose digital.
  3. Make sure you know your next step.
  4. Don’t talk about yourself, talk about the user.
  5. Highlight the fun but remember that’s not the story. I can go to a better petting zoo, buy my own popsicle, and get a picture with a bunny at the mall. ALL great stuff, but add on’s not the main event.

Also, I had the chance to do this video with the team at ARC a few years ago…check it out.

ARC Hangout: Easter Part 3 – Marketing Strategies — Word-of-mouth is certainly the best marketing, but what can you do as a church to help fuel the word-of-mouth, and to make sure they have something to talk about as we approach Easter? Check out this ARC Hangout with Michael Smith and Stephen Brewster (a 16-year veteran Creative Arts Pastor) for this valuable conversation.

Posted by Association of Related Churches ARC on Friday, March 24, 2017

Do you know how to convert your digital guests to attendees?

How will you connect digital guests and convert them to actual attendees? We are in the middle of the most disruptive season in history when it pertains to the methods of doing Church. The box that we have been using for the past 50 to 60 years broke in two weeks. So now what? This Video + PDF will help your team: – How to connect with digital guests – Ways to identify people online – How to move our new digital friends into a digital community.